2023-02-16 02:00 AM

Eugénie, the new icon

Eugénie, the new icon.
 
Since the very beginning, Ladurée has always been striving to inspire pastry-making thanks to daring combinations between fashion and gourmet food, baroque and modernity, rose and lychee fragrances. The Maison has always meant to shake up tradition, to arouse astonishment and to take its public to hitherto unexplored gustatory and aesthetic lairs.
Among its sources of inspiration, women always take the center stage: creative, assertive, avant-garde and most of all, audacious women.
Once again this year, Ladurée pays tribute to a historic female personality who did not hesitate to challenge the preconceived ideas and cultural canons of her time.
Combining classicism and sense of surprise, Ladurée keeps honoring the rebellious and definitely Parisian spirit that has been its hallmark since the earliest days.
Today, a new chapter is opening in the history of Maison Ladurée.Introducing a new delicacy.
Meet Eugénie.

A figure both iconic and iconoclastic.

Who better than the Empress Eugenie, patron of the arts and a major figure of her time, could give her name to the new Ladurée creation?
Contemporary of Louis-Ernest Ladurée, founder of the Maison in 1862, Eugénie is a real trendsetter before her time. Even more: she is a muse whose intuitions and taste have made Paris a world-renowned cultural and hedonistic central point. She inspired the creation of monuments such as the Opera Garnier and more generally participated in the definition of the Napoleon III style.
Today, Maison Ladurée pays a well-deserved tribute to her.

A sweet mix between imperial stance and pop spirit.

The very shape of Eugénie echoes the Maison Ladurée’s historical icon: the macaroon. Likewise, it displays cheerful, irresistibly eye-catching, soft pastel colours.
The now famous L letter, stamped on the outer shell, arouses curiosity.
If Eugénie takes on the classical visual codes of Ladurée, it also offers a complete reinterpretation of them.
And beneath appearances, a surprise awaits…
As a matter of fact: behind Eugénie’s soft colours lie astonishing sensations: authentic flavours made of exceptional raw materials, with natural colorings and just the right amount of sugar.
But as usual, the real surprise is hidden where it is least expected: Eugénie is above all an astonishing marriage of textures, mixing a crunchy, gluten-free biscuit, a melting heart and a crunchy chocolate coating. With each bite, the textures blend and melt into a delicate harmony, taking audacity a step further in a pure gourmet’s style.
Faithful to the Empress' heritage, the range has been created for the pleasure of all those who, whether connoisseurs or amateurs, know that pleasure is as much for the eyes as for the palate
It is the sheer spirit of Maison Ladurée that is expressed here, summarized in a few grams of pure pleasure.

8 highly gourmet sensations.

Eugénie is available in 8 iconic Ladurée flavours.

Eugénie caramel:
A crunchy milk chocolate shell, a caramel heart with salt flower, a shortbread biscuit.

Eugénie chocolate:
A crunchy dark chocolate shell, a caramel heart with Nyangbo 68% chocolate and a shortbread biscuit.

Eugénie vanilla:
A crunchy white chocolate shell with vanilla pearls, a melting heart infused with Madagascar vanilla beans, a shortbread biscuit.

Eugénie Marie-Antoinette:
A crunchy white chocolate shell, a caramel heart infused with Marie-Antoinette Tea (Chinese black tea, rose petals, citrus fruits and honey), a shortbread biscuit.

Eugenie Blackcurrant Violet:
A crunchy white chocolate shell, a melting heart with violet and Burgundy blackcurrant, a shortbread biscuit.

Eugénie Pistachio:
A crispy white chocolate shell, a praline heart with Sicilian pistachio and salt flower, a shortbread biscuit.

Eugénie Orange Blossom:
A crunchy white chocolate shell, a melting heart with orange blossom and Sicilian mandarin, a shortbread biscuit.

Eugénie Rose:
A crunchy white chocolate shell, a melting rose and lychee heart, a shortbread biscuit.


A precious, yet highly stylish casket.

Any resistance is useless…

To accompany the coffee, as a tea-time or an evening treat, Eugénie is an all-time delicacy, enchanting gourmets. Therefore, it can be offered on any occasion.
The range is available in boxes with a "toile de Jouy" pattern with unique (and well hidden) pastry designs that are a nod to the Maison’s know-how. Can you spot them?
This fabric also pays tribute to Marie-Antoinette, another sovereign who inspired our Maison. As for the large fuchsia L crowned and stamped on the box, it is a reminder of the pop, colourful and resolutely contemporary spirit of Ladurée.
Presented in boxes of 6, 12 or 18 pieces, the Eugénie collection will very quickly become a must-have for an imperial gourmet Maison.