Ladurée X A Paris chez Antoinette Poisson
LA VIE EN ROSE
Spring is here and the scent of the first roses wafts through gardens. Ladurée has a particular love for this queen of flowers. A true symbol of French art de vivre, the rose has recognised beauty properties and delights the eyes and taste buds alike.
It is also part of Ladurée’s commitment to the new SLOW FLOWER movement, an initiative to promote local and seasonal flowers worldwide.
Ladurée was one of the very first Parisian pâtissiers to use roses in its delicacies. It reinvented its classics, creating endless possibilities for this new flavour: macarons, Saint-Honoré, Religieuse, meringue and even a delectable chocolate.
These wonderful rose confections soon became iconic. Following the tradition of the most prestigious French fashion houses, Ladurée unveils a new collection of rose creations for each season.
LADURÉE X A PARIS CHEZ ANTOINETTE POISSON
Ladurée’s new floral collection for spring 2019 comes with a gift box designed in collaboration with artisanal wallpaper specialists A Paris chez Antoinette Poisson. Their intricate craftmanship, based on 18th century styles, is the perfect complement to Ladurée’s historic pâtisserie expertise.
The rose garden dreamed up by Ladurée and A Paris chez Antoinette Poisson is a delight to be savoured. This new macaron gift box showcases their expertise, drawing on their attachment to handcrafted compositions and a shared taste for elegance and indulgence.
The design, developed exclusively for Ladurée in A Paris chez Antoinette Poisson’s Paris studio, is inspired by ancient roses entwined around a geometric trellis,blossoming into an idyllic rose arbour. It depicts delicate petals, conjures thoughts of an intoxicating fragrance and promises rose-flavoured delights within.